Case Study: The Meet Group achieves 130% ad revenue increase and 4x higher CPM with InMobi's multi-tier monetization solution

The Meet Group Matches with InMobi to Increase Mobile Ad Revenue

MeetMe, part of The Meet Group, is a leading social app with over 100 million global users and strong appeal among 18–34-year-olds. To maximize revenue from its extensive international ad inventory, MeetMe needed to move beyond legacy waterfall models and better serve advertisers’ varying CPM appetites on the same ad units.

InMobi implemented a custom multi-tier monetization solution—akin to header bidding—that delivered contextualized ad units and broadened global demand. The change led to an almost 5x increase in unique advertisers, 4x higher CPMs, a 130% uplift in ad revenue, and an average of $10,000 in daily revenue from 85+ countries.

The Meet Group

Bill Alena

Chief Revenue Officer