Case Study: The Tourism Authority of Thailand drives thousands of users to Facebook with InMobi

Thai Tourism Board Drives 1,000’s of Users to Their Facebook Page With InMobi

The Tourism Authority of Thailand worked with InMobi to support an ongoing tourism campaign and needed to reach the right demographics for promoting travel to Thailand. The challenge was to drive awareness and engagement for the country’s destinations, including increasing traffic to its Facebook presence.

InMobi created display ads featuring popular Thai attractions and targeted relevant verticals such as news, sports, lifestyle, and entertainment, with Facebook social media integration through a WAP landing page. The campaign helped drive 1,000s of users to the Tourism Authority of Thailand’s Facebook page, and the customer reported that InMobi made Facebook integration simple and cost-effective, with strong customer service.

The Tourism Authority of Thailand

Kitsana Kaewtumrong

Director of International Advertising Publicity Division