Case Study: Sunsilk achieves above-average rich-media CTR and extra clicks with InMobi

Sunsilk found a Sleek & Smooth way of engaging users via InMobi

Sunsilk partnered with GroupM Interaction and InMobi to launch its Sleek & Smooth product line in Malaysia, aiming to drive brand awareness and engage young, urban women across lifestyle, women’s, social and entertainment content on smartphones (mobile web and in‑app) for iOS and Android.

Using a rich‑media, interactive unit (banner → landing page → animated demo → drag‑and‑drop → end screen) the campaign delivered 2,652,346 impressions and 27,351 clicks for a 1.03% CTR (iOS 0.97%, Android 1.11%), outperforming the rich‑media industry average (0.5%) by 0.53% and overdelivering clicks by 1.3% at no extra charge.

Sunsilk