Case Study: Sprite achieves record engagement and conversions with InMobi

Sprite drives 88.7% video completion rate with InMobi

Sprite, a leading global soft drink brand, sought to drive awareness and conversions for its new "Sprite, NyatanyaNyegerin" campaign in Indonesia. The brand's challenge was to effectively reach and engage a youth audience that was bored at home through mobile advertising. To achieve this, Sprite partnered with vendor InMobi to launch a mobile-first campaign.

InMobi implemented a solution that involved identifying target audiences like Millennials and food enthusiasts using its audience cohorts. Sprite then ran engaging 15-second video ads on top mobile apps, optimized for peak hours and integrated with e-commerce partners for direct purchases. The results were record-breaking, including an 88.7% video completion rate and a click-through rate two times higher than benchmarks, successfully driving both awareness and conversions for Sprite.

Sprite