Case Study: Sony Ericsson achieves buzz and pre-orders for Xperia with InMobi

Sony Ericsson Drives Buzz for Xperia with InMobi

Sony Ericsson, launching the Xperia X1 as its first Windows Mobile smartphone, needed to build buzz and word-of-mouth ahead of the release. The company turned to InMobi to help promote the device through mobile networks, using mobile video and downloadable wallpapers to highlight the phone’s design and media features.

InMobi delivered a pre-launch mobile campaign that let users watch and share a video of the Xperia X1, forward pre-order forms, and download branded wallpapers. The results were strong: nearly 85% of pre-orders were shared with friends, showing significant buzz and demonstrating the impact of InMobi’s mobile word-of-mouth marketing.

Sony Ericsson