Case Study: Reebok achieves stronger brand buzz and game downloads with InMobi

Reebok HexRide Puts the Fun Back into Running with InMobi

Reebok wanted to build buzz around its new HexRide cushioning technology and show runners that the shoe made running smoother and more fun. To reach younger buyers, Reebok chose the InMobi mobile ad network as part of the launch effort.

InMobi created an interactive game centered on the “your move” idea, positioning HexRide as a personal statement and echoing the excitement of crossing the finish line. The campaign performed strongly, with over one-third of users who clicked the banner ads downloading the game, and many sharing it via SMS; InMobi’s results for Reebok were said to surpass industry benchmarks.

Reebok