Case Study: Red Rock Apps achieves 25,000 monthly installs and 70% uplift in activations with InMobi's end-to-end performance advertising platform

Red Rock Apps drives end-to-end performance With InMobi in North America

Red Rock Apps sought to grow a base of highly engaged, active users for its iOS app "Running for Weight Loss," targeting female fitness enthusiasts in North America. To acquire, engage and retain high‑quality users amid a crowded mHealth market, the company partnered with InMobi for a focused user‑acquisition strategy.

InMobi deployed its end‑to‑end performance advertising suite—using video and native creatives across local premium publishers, LTV optimization with first‑party cohorts, and remarketing nudges to reactivate inactive installers. The campaign delivered 25,000 monthly installs, reached millions of female fitness enthusiasts, produced 500% better conversions with native/video versus non‑interactive formats, and achieved a 70% uplift in user activations through remarketing.

Red Rock

Svetlana Adamovich

Senior UA Manager