Case Study: Raymond Lifestyle achieves higher store footfall with InMobi Advertising

Raymond Lifestyle drives 103% of footfall target with InMobi

Raymond Lifestyle, a leading Indian men's apparel brand, faced the challenge of low consumer awareness for its ready-to-wear collection, which was directly impacting store footfall. The brand partnered with vendor InMobi to bridge this awareness gap and drive in-store visits through a targeted mobile campaign.

The solution implemented by InMobi utilized hyperlocal targeting and Tap-to-Map creative technology to reach specific audience cohorts near Raymond stores and provide instant directions. This strategy resulted in a 12% increase in sales, achieved 103% of the monthly footfall target, and delivered an 18% lower cost per footfall compared to the industry average.