Case Study: Publift scales monetization and compliance with InMobi Advertising

Publift boosts fill rate 3.3x and video ad revenue 4x with InMobi Advertising

Publift, a leading advertising technology partner, sought a unified approach to manage monetization and compliance across its vast network of publisher websites and apps. Their challenge was to operate at scale, deliver stronger returns on publisher inventory, and consistently comply with evolving international data privacy regulations. They partnered with InMobi Advertising for its monetization solutions and Consent Management Platform (CMP).

The solution from InMobi involved activating monetization across Publift's portfolio and deploying a highly customizable CMP. This enabled optimized ad monetization across channels using diverse integrations and ad formats, alongside tailored, geo-targeted consent experiences for global compliance. The results included a 3.3x year-over-year increase in overall fill rate and a 4x quarter-over-quarter growth in video ad revenue for Publift's publisher network.

Publift