Case Study: POND'S drives consideration among Filipinas with InMobi's mobile AR campaign

POND'S reaches 1.65 million Filipinas with InMobi

POND'S, a major beauty brand, faced growing competition in the Philippines skincare market and needed to drive awareness and purchase consideration for its Age Miracle Ultimate Youth Essence serum. Their challenge was to reach a targeted audience of Filipinas who were highly informed and seeking personalized product recommendations. To achieve this, POND'S partnered with vendor InMobi.

InMobi implemented a solution using sharp audience targeting to reach relevant Filipinas on their favorite apps, followed by an interactive AR filter experience. This filter asked lifestyle questions and provided a personalized collagen loss assessment, ultimately recommending the POND'S product. The campaign successfully reached 1.65 million Filipinas and drove a 31% purchase consideration rate among surveyed viewers, significantly lifting brand metrics.

POND'S