Case Study: Pocket FM achieves 3.5x revenue growth with InMobi Advertising

Pocket FM grows overall revenue 3.5x YoY with InMobi

Pocket FM, the world's largest audio series platform, sought to scale app monetization for its global audience without compromising its immersive user experience. The challenge was to find a monetization partner capable of delivering strong performance at scale, with a focus on high-impact, full-screen ad formats. To address this, Pocket FM partnered with InMobi Advertising.

InMobi implemented an SDK-driven monetization approach, integrating its SDK to unlock richer signals and improve auction competition through a robust bidding and mediation strategy. The solution optimized full-screen ad experiences like interstitials and rewarded videos to align naturally with content. This partnership resulted in a 3.5x growth in overall revenue year-over-year, a 2x lift in interstitial eCPMs, and an increase in fill rates for Pocket FM.

Pocket FM