Case Study: Playrix achieves 200% higher ROAS and reactivates dormant payers with InMobi Remarketing

Playrix Reactivates Dormant Payers with Inmobi Remarketing

Playrix, a leading mobile game developer behind top-grossing titles like Fishdom, Township and Gardenscapes, needed a performance marketing partner to reactivate dormant payers who hadn’t made in-app purchases. They sought a global remarketing solution across Android and iOS to re-engage lapsed users and drive renewed spend.

InMobi retargeted users across 10 major geos, reaching over 50% of unique devices with 45 million impressions using dynamic creatives, real-time bid optimization and interactive formats (video, carousel, full-screen interstitials). The campaign delivered ~2x (200%) higher ROAS than target, reached half the audience pool, and achieved 4–5x higher engagement on video, successfully driving re-engagement and in-app purchases.

Playrix