Case Study: Origins (U.S. cosmetics brand) achieves a 2% CTR and 11,285 event registrations with InMobi's rich-media mobile campaign

Origins achieve a 2% CTR for the Earth day – Buying Spree Promotion

Origins, a U.S. natural skincare brand, wanted to launch four limited-edition products in China and build brand affinity with upwardly mobile 20–30-year-old urban professional women across major cities. The challenge was to connect emotionally with this audience through multiple digital touchpoints and drive event participation for the product launch.

InMobi delivered an HTML5-rich media campaign using GIF banners, Shake & Tilt interactions, Google Maps, image galleries, and an SMS SP platform, and supplemented the effort by delivering product samples. The campaign overachieved targets within three days, generating 3.4M+ impressions, 70K+ clicks (2% average CTR) and 11,285 event registrations.

Origins