Case Study: OLX achieves 25 million monthly unique users and 50% reduction in cost per install with InMobi

OLX India Leverages InMobi to Acquire High-Quality Users at 50% Lower Costs

OLX, one of India’s largest online classifieds marketplaces, needed to accelerate mobile growth by acquiring high-quality users who would actively list goods and make purchases on the app while lowering the cost per new lister. The client defined high lifetime value (LTV) users as those who post an in-app listing within one week of install and sought a strategy to both drive listings and improve purchaser quality.

lnMobi’s performance advertising on Android—centered on high-impact video creatives with scrollable carousel end-cards, day-parting, contextual targeting, frequency capping and special LTV optimizations—delivered scale and quality. The campaign reached 25 million monthly unique users and 300 million monthly impressions, achieved a 75% video completion rate, generated over 225,000 user listings and reduced cost per install by 50%.

OLX

Richa Khera

Online Marketing Manager