Case Study: Nokia achieves deep mobile engagement and product education with InMobi’s motion-activated rich-media ad

Nokia achieves deep levels of engagement with Rich Media mobile execution for the Nokia Lumia campaign

Nokia, working with agency Carat, needed a mobile component for a multi-channel campaign that would reach smartphone users in a relevant environment and clearly demonstrate the benefits and functionality of the Nokia Lumia device.

InMobi delivered a motion-activated rich media unit that let users interactively explore areas of the Lumia home screen and click for more information across iOS, BlackBerry and Android. The execution drove strong engagement — average CTR ~0.82% (peak 1.39%), average visit duration 2 minutes 20 seconds, 79.3% new visitors — and became the campaign’s lowest cost-per-engagement channel.

Nokia