Case Study: Nextwave Multimedia achieves 2X revenue lift and 40% higher global fill rates with InMobi

Nextwave Multimedia increases revenues by 2X partnering with InMobi for global monetization

Nextwave Multimedia, one of India’s largest mobile game developers behind titles such as World Cricket Championship 2 and Beach Cricket, faced limited global demand that left monetization opportunities untapped. The company needed to boost revenue across Android and iOS without compromising user experience, and chose to partner with InMobi to solve this challenge.

InMobi implemented a tailored monetization strategy—using video, interstitial, banner and floating banner formats—and leveraged its global demand network to raise premium ad fill rates by 40% and unlock seasonal brand and performance campaigns. The combined yield optimization and campaign access doubled Nextwave’s revenues (100% lift), reduced user fatigue, improved retention, and increased eCPMs.

Nextwave Multimedia

P R Rajendran

Founder & CEO