Case Study: Nestlé Philippines boosts holiday brand awareness with InMobi

Nestlé Philippines boosts brand awareness 19.6% with InMobi

Nestlé Philippines faced the challenge of standing out in a crowded holiday market and raising awareness for its newly launched NESCAFÉ Gold Christmas gift boxes. Their objective was to resonate with premium coffee lovers and land the message that their product was the perfect seasonal gift. To address this, they partnered with vendor InMobi.

InMobi implemented a solution using its Inquiro Audiences to precisely target over 20 niche audience segments. They created an eye-catching interactive rich media ad that invited users to wipe their screen to reveal the product and then tap to buy on e-commerce sites. The results were significant, with the campaign reaching 1.7 million Filipinos and achieving a 3.9x higher click-through rate. A brand lift study by InMobi measured a 19.6% lift in brand awareness and found that nearly one in two viewers agreed with the brand's message.