Case Study: National Institute of Information Technology achieves thousands of leads with InMobi

National Institute of Information Technology Generates 1000’s of Leads With InMobi

National Institute of Information Technology (NIIT) needed a way to drive awareness and generate leads for its schools, especially for its 8th annual scholarship program. Working with InMobi and Percept Knorigin, NIIT turned to mobile advertising and InMobi’s AdROIt platform to improve lead generation and track campaign performance.

InMobi implemented mobile display ads linked to a simple lead-gen landing page, with AdROIt used to measure post-click results and optimize ROI. The campaign delivered a peak CTR of 1.22% and a click-to-lead ratio of 1.45%, generating thousands of leads for NIIT and proving to be a cost-effective marketing channel.

National Institute of Information Technology

Vimal Pandey

Head of Product & Marketing for International Business