Case Study: Myntra achieves 3x month-on-month transaction growth and ~7x ROAS with InMobi’s remarketing platform

Myntra helps Indian Mobile Users Stay Fashionable by Remarketing with InMobi

Myntra, India’s leading fashion and lifestyle mobile commerce app, needed to maximize mobile sales by re-targeting users based on past behavior and re-activating dormant users who hadn’t purchased in seven days. The challenge was to deliver personalized, timely propositions that would drive repeat purchases and increase transaction volume across shopping seasons.

Using InMobi’s remarketing platform, Myntra served dynamic, personalized creative collections (interstitial, native and floating banners) with deep links into product pages, targeting segments built from users’ browse, add-to-cart and wishlist actions. The campaign became Myntra’s top mobile marketing partner, driving strong CTRs, >1,000 transactions/day, over 3x month-on-month transaction growth, an average order value of $25 and roughly 7x ROAS, delivering excellent ROI.

Myntra

Arjun Choudhary

Associate Vice President - Head Growth & Sales