Case Study: Mondelez International achieves 24M mobile reach and 2x CTR with InMobi Exchange Private Marketplace

Mondelez India Get Smobile Video Right through Private Marketplace on Inmobi Exchange

Mondelez India, owner of Cadbury brands, needed to boost awareness of Cadbury Fuse and Cadbury 5-Star among mobile-savvy Indian audiences while protecting brand reputation. Their goals were to run on brand-safe, high-quality publishers, reach the right audiences at scale, and drive high engagement with viewable video completes.

They ran a programmatic mobile video campaign via the InMobi Exchange Private Marketplace using SDK‑integrated, VAST-enabled in‑app video, frequency capping, and premium gaming targeting, with 100% whitelisted inventory and third‑party viewability measurement. The campaign reached 24 million unique users and delivered 21 million video views, achieving 100% higher viewability than the industry average, 1.5x industry video completion rates and 2x industry CTR, while maintaining full transparency and brand safety.

Mondelez International