Case Study: momox achieves privacy-compliant growth with InMobi DSP

momox boosts iOS installs 2x with InMobi

momox, a leading European re-commerce platform, faced a saturation of its traditional performance marketing channels and growing privacy constraints. To diversify its approach and acquire high-intent iOS users while re-engaging its Android audience, momox turned to the InMobi DSP for a privacy-compliant, in-app programmatic solution.

InMobi implemented a machine learning-led probabilistic attribution strategy for iOS user acquisition and a performance-led remarketing campaign for Android. This solution delivered significant results for momox, including a 2x growth in iOS installs and a 466x increase in Android sales conversions. InMobi's platform helped unlock scalable, privacy-compliant growth and drive real business outcomes.

Momox