Case Study: McDonald’s Philippines boosts Chicken McDo visits and ad recall with InMobi Advertising

McDonald’s Philippines boosts ad recall 70% with InMobi Advertising

McDonald’s Philippines faced the challenge of sparking renewed interest in its Chicken McDo meal amid rising competition in the quick-service restaurant sector. The brand aimed to leverage its new ambassadors, the pop group SB19, to drive awareness, deepen brand association, and ultimately translate digital engagement into offline restaurant visits. To achieve this, they partnered with vendor InMobi Advertising.

The solution implemented by InMobi involved a culturally resonant mobile campaign featuring engaging ad formats like a video with SB19 and an interactive fake call simulator. Using GeoSmart targeting, the campaign precisely reached high-intent diners in areas dense with dining options. The results were significant, with the campaign achieving a 70% ad recall rate and a click-through rate that was twice the industry benchmark for the best-performing creative. This successfully drove purchase consideration and increased restaurant footfall.