Case Study: Marriott Bonvoy boosts card leads and awareness with InMobi

Marriott Bonvoy boosts CTR to 1.79% with InMobi

Marriott International's Marriott Bonvoy program aimed to drive awareness and applications for its Emirates NBD credit card in the UAE, targeting affluent locals and expats. The challenge was to effectively reach specific high-value audience segments with simplified messaging about card benefits and a limited-time bonus points offer.

InMobi implemented a programmatic PMP campaign using an interstitial display ad, sophisticated Audience Segments, and precise location technology like polygon mapping. This approach targeted users identified as affluent, frequent travelers, and credit card holders in relevant geographic areas. The campaign achieved a 1.79% CTR, exceeding the global benchmark by over four times, reached over 817,000 unique users, and contributed to exceeding yearly card acquisition KPIs.