Case Study: Loom Games achieves 7× install growth and higher-LTV user acquisition with InMobi

Loom Games scales installs 7× with InMobi while lifting D30 retention 33%

Loom Games, the developer of the hit casual puzzle game Pixel Flow, faced the challenge of scaling its user acquisition without compromising on quality. They needed a partner who could find high-value users who would not only install the game but also stay engaged, make in-app purchases, and generate ad revenue from day one, all while meeting strict return on ad spend (ROAS) targets. They turned to InMobi and its Action | Acquire solution to address this.

InMobi utilized its deep data from over 60,000 SDK-integrated apps to build lookalike audiences modeled on Pixel Flow's best players before the campaign even began. Their solution combined targeted audience segmentation, a dual CPI and ROAS bidding strategy, and continuous creative optimization. This approach successfully scaled install volume by 7x while acquiring high-LTV users who retained at a rate 33% above the category benchmark, proving that InMobi could deliver quality at scale.

Loom Games