Case Study: Lazada achieves 100k monthly installs and 2X user engagement to drive in-app transactions with InMobi

Lazada Pioneers Effortless In-App Shopping in Southeast Asia by Leveraging Inmobi’s Performance Solutions

Lazada, Southeast Asia’s largest online shopping mall operating across six markets, needed to scale its mobile-first strategy by acquiring high-quality app users and turning them into loyal buyers. The challenge was to drive dependable app installs on Android and iOS, nudge newly acquired users to make first purchases, and increase in-app transactions from existing customers across multiple product categories.

Partnering with InMobi, Lazada used dynamic audience targeting and immersive creative—video, native, carousel and interstitial ads—to run acquisition, branding and retargeting campaigns. The program delivered ~100k monthly installs, doubled user engagement versus non-interactive formats, generated one-third of all partner-sourced transactions and achieved 2× higher ROAS than expected, establishing InMobi as Lazada’s preferred mobile remarketing partner.

Lazada

Sebastian Sieber

Chief Marketing Officer