Case Study: Lancôme achieves 39% consumer engagement on mobile launch campaign with InMobi

Lancôme achieves 39% consumer engagement for their launch awareness mobile campaign with InMobi

Lancôme partnered with InMobi to promote its new skincare launch, Advanced Génifique, in South Korea. The challenge was to drive mobile-first brand awareness and engage Korean women on smartphones to boost participation in an offline product-sample distribution event.

InMobi deployed rich-media banner ads on Android and iOS that played the TV commercial in-ad, linked users to a mobile event site to request samples, and enabled sharing via Kakao Talk. The campaign produced a 39% video view rate, a 24% interaction rate with the ad unit and a 17% share rate on Kakao Talk, with targeting and early engagement analysis used to optimize sites, carriers, devices and time slots.

Lancôme