Case Study: Johnson’s Baby boosts brand awareness with InMobi Advertising

Johnson’s Baby boosts brand awareness by 7 points with InMobi

Johnson’s Baby, a leading baby care brand, faced a highly competitive market in India where gaining the trust of expectant and new mothers was crucial. To increase product consideration, the brand partnered with the vendor InMobi. The challenge was to reassure mothers about the brand's commitment to baby-safe ingredients at a pivotal moment in their journey.

InMobi's solution involved identifying key audience cohorts, such as third-trimester mothers, and serving them personalized vernacular video ads across mobile apps and OTT platforms. Using polygon targeting around maternity homes, InMobi ensured the ads reached the right audience at the right location. The results included a 16% higher video completion rate and a significant brand lift, with 34% of viewers strongly associating the brand with its core safety message.

Johnson’s Baby