Case Study: Invictus Games achieves higher eCPMs with InMobi

Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi

Invictus Games, a leading international game developer behind the popular iPhone title Froggy Jump, needed a way to monetize its game without charging users. After learning about InMobi’s World Developer Fund, the company partnered with InMobi and used its mobile advertising network and SDK alongside other ad networks to drive revenue from in-app advertising.

InMobi implemented its mobile ad SDK in Froggy Jump and provided global ad inventory, publisher tools, and support. The result was a strong lift in performance: eCPMs were double those of competing networks and increased by 40% on average, reaching as high as $5.99. Invictus Games now gives InMobi first priority because of its significant eCPM gains and reliable global scale.

Invictus Games

Tamas Kozak

CEO