Case Study: Intel achieves increased awareness and purchase intent with InMobi

Intel Drives Awareness and Increases Purchase Intent With InMobi

Intel, a global leader in processor technology, wanted to boost awareness and purchase intent for its new Intel Core processor family. To support the launch, Intel selected the InMobi network for a mobile campaign aimed at reaching consumers and driving interest in its products.

InMobi created display ads and directed click-through traffic to a WAP landing page that highlighted the processor’s benefits, with DoubleClick integrated for campaign tracking. The campaign delivered over 20 million impressions and reached a peak CTR of 0.21%, with Intel reporting especially strong results on Nokia handsets.

Intel

Jayant Murty

Intel