Case Study: Homeplus Achieves 13x RoAS with InMobi Performance Solutions

HOMEPLUS boosts RoAS 13x with InMobi

Homeplus, a leading South Korean retailer, sought to re-engage customers who were using its app but not actively shopping. To bolster its digital presence and turn these occasional users into loyal shoppers, Homeplus partnered with vendor InMobi and utilized its Performance Solutions.

InMobi implemented a remarketing campaign powered by machine learning for precision targeting, dynamic budget allocation, and personalized ads. This solution delivered significant results, including a 13x return on ad spend (RoAS), a 288% increase in monthly revenue, and a click-through rate five times higher than the industry benchmark.

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