Case Study: GeoTechnologies achieves 40% D7 retention for TRIMA with InMobi Advertising

GeoTechnologies boosts TRIMA iOS acquisition with InMobi, achieving 40% D7 retention

geotechnologies, a company specializing in digital mapping and location technologies, faced the challenge of acquiring high-value, long-term users for its TRIMA app within Japan's saturated mobile market. Their objective, supported by vendor InMobi, was to move beyond simple installs and find users who would form a lasting relationship with the app.

InMobi implemented a solution using its DSP and Helix AI to pinpoint high-propensity users through custom audience models and algorithmic bidding. This approach optimized the campaign for post-install engagement and long-term retention. The campaign successfully acquired over 56,000 new iOS users for TRIMA while achieving a 40% day-seven retention rate, demonstrating significant cost efficiency and user quality.

Geotechnologies