Case Study: Games2Win achieves 18% ad revenue lift and 69% higher eCPM with InMobi

Games2Win - Customer Case Study

Games2win (G2W), a top-20 online gaming company with 20 million monthly users and 600+ proprietary games, launched Parking Frenzy on Android (played 8.5 million times in 10 days and with ~2.3 million users). To monetize its global traffic and increase ad revenue, G2W wanted to implement an ads-based monetization strategy for the app.

G2W integrated multiple ad networks and used InMobi’s global reach and relevant ad delivery (combining display and text ads) to monetize Parking Frenzy. The result was an 18% increase in ad revenue and a 69% better eCPM versus the next-best ad network, leading G2W to explore deeper partnership opportunities with InMobi.

Games2Win

Alok Kejriwal

Co-Founder and CEO