Case Study: Frisian Flag Indonesia achieves AI-powered Ramadan brand lift with InMobi Advertising

Frisian Flag Indonesia reaches 4.3 million moms in 3 hours a day with InMobi

Frisian Flag Indonesia, a leading dairy brand, faced the challenge of standing out during Indonesia's crowded Ramadan advertising season. Their goal was to increase penetration for their key Sweetened Condensed Milk product by specifically targeting moms during the critical Ngabuburit window, the three hours before Iftar. They partnered with vendor InMobi to leverage its Glance lockscreen platform to achieve this.

The solution implemented by InMobi involved securing a 50% Share of Voice on the Glance lockscreen during the Ngabuburit window for the entire month. The campaign used AI-powered, personalized content and precision audience targeting to reach over 4.3 million moms. The results were highly successful, yielding an interaction rate over 5x the platform benchmark and a significant 40 basis point increase in market share.

Frisian Flag Indonesia