Case Study: Fossil achieves higher brand awareness and ad recall with InMobi's Glance CTV

Fossil boosts ad recall 57% with InMobi

Fossil aimed to promote its BIG TIC collection launch in the US with a campaign focused on driving peak brand awareness and ad recall through connected TV (CTV). The challenge was to find a platform that could deliver both scale and relevance with an innovative CTV strategy.

Partnering with InMobi and its Glance CTV platform, Fossil executed a bundled ad experience across ambient TV screens and premium CTV apps. InMobi provided seamless creative integration, multi-touchpoint reach, and campaign management. The results were significant, with a 57% lift in ad recall and a 10% lift in brand awareness, while reaching 7.1 million unique users.

Fossil