Case Study: Fortafy Games achieves 35% ad revenue increase and 1.8× higher CPM with InMobi

Fortafy Games selects InMobi as Preferred Monetization Partner to lead revenue for the #1 Hit App of the Year, Color Switch

Fortafy Games’ Color Switch is a breakout mobile title — downloaded over 100 million times and topping app charts in 100+ countries — that faced the challenge of monetizing a massive, global user base without degrading the simple, addictive user experience. The team needed a scalable solution with reliable global fill rates to turn high engagement into sustainable revenue.

Fortafy selected InMobi as its preferred monetization partner, deploying a tailored mix of banners, interstitials, skippable videos and rewarded video ads across home and end-of-game placements with continuous optimization and expert account management. The collaboration drove a 35% increase in ad revenue and 1.8x higher CPMs, delivering sustained global revenue across 150+ countries while preserving high installs, strong retention and 4.5+ star user ratings.

Fortafy Games

Zeb Jaffer

Founder