Case Study: Flightradar24 achieves 194% revenue growth with InMobi's monetization solutions

Flightradar24 boosts revenue 194% with InMobi

Flightradar24, a leading real-time flight tracking platform, sought to diversify its revenue streams and reduce dependence on a single monetization partner. Their key challenge was to effectively monetize a global user base, including high-value premium users, while maintaining a seamless experience and focusing on critical markets like the United States. They partnered with InMobi Advertising for its in-app monetization solutions.

InMobi implemented a comprehensive programmatic solution, shifting Flightradar24 from open bidding to SDK-based bidding and integrating across both in-app and web properties. This leveraged InMobi's geo-targeted demand network to deliver premium ad inventory. As a result, Flightradar24 achieved a 194% increase in revenue and a 91% increase in eCPM from Q3 2024 to Q1 2025, with InMobi securing a 31% share of wallet.

Flightradar24