InMobi
47 Case Studies
Case Study: Fiplab achieves #1 iTunes ranking and boosts downloads with InMobi
A InMobi Case Study
Fiplab’s talking Gremlin app reaches the number one spot on iTunes with InMobi
Fiplab, a London-based app development studio, hired InMobi to support the launch of their entertainment app, Talking Gremlin, with the objective of driving downloads and improving its App Store ranking.
Fiplab ran targeted text and display ads to iPhone and iPad users across the InMobi network; the iPhone app reached #1 in the iTunes UK entertainment chart (and #6 overall in the free chart) while the iPad app hit #11 overall. Reaching the charts significantly boosted organic downloads, and Fiplab cites InMobi as a key partner they plan to continue working with.
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Fiplab
Anirudh
Fiplab