Case Study: LYKE achieves 500K+ app installs and 120% lower acquisition costs with InMobi

Fashion & beauty marketplace app, LYKE, partners with InMobi to expand footprint in South-East Asia

LYKE is a fashion and beauty marketplace app in Indonesia that aggregates hundreds of thousands of products from top e‑commerce stores and targets female shopping enthusiasts. To become the preferred fashion app in the market, LYKE partnered with InMobi to acquire high‑quality, high‑LTV users across Indonesia and expand its footprint.

InMobi executed a tailored UA strategy using experiential native and scrollable carousel ads, first‑party retail personas, regular creative refreshes, day‑parting and LTV optimization, and local publisher scale. The campaign delivered strong scale and efficiency—reaching millions, driving over 500,000 installs across relevant audiences with 45,000 monthly installs delivered, achieving 100% better conversions on interactive units versus non‑interactive formats and 120% lower costs for high‑LTV user acquisition.

LYKE

Bastian Purrer

Chief Executive Officer