Case Study: Fairfax’s Domain drives app downloads with InMobi Ad Tracker

Fairfax’s Domain embraces Conversion Tracking from InMobi Ad Tracker (IAT) to drive app downloads

Domain, Fairfax’s property brand, wanted to become the number one property app in Australia and needed a mobile-first strategy to drive app downloads across Android and iOS smartphones and tablets. To measure and improve performance, Domain used InMobi Ad Tracker (IAT) for conversion tracking and campaign optimization.

InMobi helped Domain integrate the InMobi Ad Tracker SDK into its iOS apps, creating a feedback loop that improved campaign efficiency and boosted app store rankings. This led to better visibility into conversion rates and volumes, ongoing optimization of publisher performance, and stronger results from InMobi, helping Domain prove ROI and support continued investment in mobile advertising.

Domain

Tom Charles

Fairfax Digital Account Director, Carat