Case Study: Econtact Pro achieves up to 50% increase in iPhone app downloads with InMobi

Econtact Pro iPhone app sees up to a 50% increase in downloads with InMobi

Econtact Pro is an iPhone app that helps enterprise users organize business cards into a digital contact library. After a strong, Apple-featured launch the app’s momentum slowed and new competitors entered the market, so the team needed a way to keep the app top of mind with business professionals and drive downloads.

They ran an integrated campaign (email, social) and used the InMobi network—leveraging handset targeting and text/display ads to reach iPhone enterprise users—and monitored performance with InMobi’s self-service tools to control CPA. The campaign drove measurable growth: Econtact Pro saw up to a 50% increase in downloads and plans to continue using InMobi for future app promotions.

Econtact Pro

Julian Nachtigal

Marketing Manager, Econtact Pro