Case Study: du achieves brand uplift and 200,000 clicks with InMobi

du boosts CTRs 2x with InMobi

du, a major telecommunications operator in the United Arab Emirates, partnered with the vendor InMobi to run a mobile advertising campaign. The challenge was to build awareness for du's services and drive direct sign-ups, specifically by targeting a high-value audience of tech-savvy users aged 21-55 with an interest in gaming.

InMobi implemented a targeted campaign using theme-based creatives highlighting specific service benefits. The solution resulted in a significant performance uplift, with clickthrough rates reaching twice the global benchmark and nearly three times the benchmark on iOS devices. The campaign also generated over 200,000 clicks. Using its InMobi Pulse research tool, the vendor measured a 56% ad recall rate and a 6% lift in brand awareness, proving the campaign's effectiveness for both branding and performance goals.