Case Study: Domino's achieves iOS growth and higher order value with InMobi Performance Solutions

Domino's acquires 427K+ iOS users with InMobi

Domino's, the world's leading pizza delivery company, sought to strengthen its iOS user base and drive incremental revenue by targeting high-value users. The challenge was navigating the complexities of campaign measurement and optimization on Apple’s SKAdNetwork (SKAN). To address this, Domino's partnered with InMobi to leverage their InMobi Performance Solutions.

InMobi implemented a data-driven strategy using their dedicated SKAN bidder to optimize campaign delivery and unlock richer performance data. They utilized hourly budget optimization to target users during peak purchasing times and aligned creative refreshes with high-demand occasions. This solution helped Domino's acquire over 427,000 new iOS users in a year, achieve a 41% average install-to-purchase rate, and surpass their average order value expectation for 32% of first purchases.

Domino's