Case Study: dentsu Hong Kong achieves 20x higher CTR with InMobi Advertising's High-CTR Interstitial Auction Package

Dentsu Hong Kong boosts CTR 20x with InMobi

Dentsu Hong Kong aimed to elevate its mobile advertising campaign performance with a focus on improving click-through rates (CTR). To achieve this, they partnered with InMobi Advertising to find a high-attention supply path built specifically for engagement.

InMobi Advertising implemented its High-CTR Interstitial Auction Package, a curated supply route of full-screen mobile inventory. This solution provided seamless, plug-and-play activation for dentsu's campaigns. The partnership resulted in a 20x higher CTR and delivered 2x higher CTR efficiency per dollar spent across the campaigns.

Dentsu Hong Kong