Case Study: coly achieves 180%+ D90 ROAS with InMobi Advertising

coly achieves 180%+ D90 ROAS with InMobi Advertising

coly, a leading Japanese developer of mobile games for women, faced challenges in scaling its user acquisition efforts on iOS and sought to improve its return on ad spend. The company partnered with vendor InMobi and utilized their InMobi DSP platform to overcome these hurdles and acquire high-value players.

InMobi implemented a solution using machine learning-powered audience targeting and a data-driven auto bidder to identify and reach users with high lifetime value potential. This strategy allowed for real-time optimization and efficient budget allocation. As a result, coly achieved a 180%+ return on ad spend, acquired over 10,000 new iOS users, and reduced its cost per install by 30%.

Coly