Case Study: Close Up achieves a 45% increase in CTR with InMobi

Close Up Increases CTR by 45% After Optimization With InMobi

Close Up, a Unilever toothpaste brand, wanted to reach the youth demographic in Indonesia and saw an opportunity to use InMobi’s mobile advertising network for its “Hook Up” promotional campaign. The challenge was to drive engagement for a brand already strong in many global markets while connecting mobile users to the promotion effectively.

InMobi delivered handset-targeted display ads that sent users to a WAP landing page where they could enter a BlackBerry sweepstakes and share their stories via Close Up’s Facebook page. The campaign was optimized to improve performance, and InMobi helped Close Up achieve a 45% increase in CTR, peaking at 0.2%, while also successfully combining mobile advertising with social media.

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