Case Study: AnyMind Group achieves 4.3x YoY ad revenue growth with InMobi Advertising

AnyMind Group drives 4.3x YoY ad revenue growth with InMobi

AnyMind Group, a BPaaS company providing monetization solutions for publishers, sought to partner with new high-quality demand sources to further maximize revenue for its network of over 1,800 publishers. Their objective was to find a partner like InMobi Advertising that offered strong omnichannel ad demand, active support, and a commitment to delivering long-term value.

The solution involved integrating the InMobi Advertising SDK into AnyMind's proprietary AnyManager SDK. This provided seamless access to InMobi's premium omnichannel demand and its platform features, which were enhanced by dedicated customer support. The partnership resulted in a 4.3x year-over-year increase in ad revenue and a 3x YoY increase in ad impressions rendered for AnyMind's publisher portfolio connected to InMobi Advertising.

AnyMind Group