Case Study: Amanotes achieves 5% ARPDAU growth with InMobi Exchange Publisher-Passed Signals

Amanotes boosts ARPDAU 5% with InMobi

Amanotes, a leading music games publisher, sought to maximize the monetization value of its high-engagement inventory. The challenge was that their existing signal infrastructure prevented them from fully communicating the quality of their audience to advertisers, leaving their impressions systematically undervalued. To address this, they turned to the vendor InMobi and its Publisher-Passed Signals solution.

By implementing InMobi's Publisher-Passed Signals, Amanotes enriched its ad inventory with privacy-safe data, enabling more precise and confident bidding from demand partners. This solution, seamlessly deployed across various ad formats, drove significant results for Amanotes. The partnership with InMobi led to a 5% growth in overall ARPDAU and revenue, with InMobi's share of wallet nearly doubling, alongside substantial eCPM increases in banner and interstitial formats.

Amanotes