Case Study: AJIO achieves higher ROAS and lower CAC with InMobi Advertising

AJIO boosts Android RoAS 20x with InMobi

The customer, AJIO, an online fashion retailer, faced high customer acquisition costs and fragmented user journeys in a competitive market. Their challenge was to re-engage high-intent Android users to boost Return on Ad Spend (RoAS) while also scaling their iOS user base cost-effectively beyond walled gardens. They partnered with vendor InMobi Advertising to address these goals.

The solution implemented by InMobi Advertising involved a two-pronged strategy. For Android remarketing, they used the InMobi DSP and the Glance smart lock screen for programmatic retargeting. For iOS user acquisition, they deployed SKAN-optimized campaigns through the InMobi DSP. The results were a 20x RoAS on the Android remarketing campaign and a 95.6% reduction in Customer Acquisition Cost on the iOS campaign.

AJIO