Case Study: Airy Rooms achieves 2X user engagement and drives 20–25% of app installs and transactions with InMobi

Airy Rooms Partners with Inmobi to Drivehigh-Quality Installs and Ongoing Transactions Across Mobile Web Andapp

Airy Rooms, a technology-driven hospitality platform in Indonesia, needed a mobile-first partner to grow its user base, re-engage installed users, and drive ongoing transactions across app and mobile web. The company partnered with InMobi to run end-to-end user acquisition and remarketing campaigns focused on high-quality users and sustained sales.

InMobi delivered a significant share of Airy Rooms’ results—driving roughly 25% of daily app installs, 2× higher user engagement with interactive native and carousel ads, and accounting for about 20% of transactions from marketing partners (with 20–25% in-app conversion rates). The campaign leveraged Dynamic Audience Builder, Dynamic Creative Optimizer, and SmartBidder to personalize messaging, optimize bids, and maximize conversions.

Airy Rooms

Antony Kusuma

Product Marketing Manager