Case Study: Adidas achieves high mobile engagement and strong CTR for Boost launch with InMobi

Adidas launches Boost footwear with award winning rich media campaign on InMobi network

Adidas launched Boost, a new cushioning footwear line, in the Philippines in February 2013 and needed to build awareness among highly connected smartphone users. Working with digital agency iProspect, the brand partnered with InMobi to reach mobile audiences in Manila and drive engagement for the product launch.

InMobi and iProspect developed an award‑winning interactive HTML5 ad that let users “run” through varied terrains and compare performance with nearby runners via location-enabled maps, served across popular lifestyle and sports apps on iOS and Android. The mobile campaign drove strong engagement—average session duration exceeded 60 seconds—and delivered a 1.27% average CTR with a peak daily CTR of 2.02%.

Adidas

Shayne Garcia

Digital Director, iProspect Philippines